The Trading Card Game (TCG) culture in Italy continues to thrive, with Pokémon, Magic: The Gathering, One Piece, and other series highly popular among collectors, competitive players, and younger audiences. However, traditional TCG stores have limited operating hours, often missing out on late-night, early-morning, and impulse purchase opportunities.

A forward-thinking TCG retailer in Milan partnered with WEIMI and installed a premium WEIMI WM600 intelligent elevator vending machine. Equipped with an advanced robotic elevator dispensing system, this machine successfully enabled 24/7 unmanned sales of Pokémon booster packs, single cards, and accessories, significantly increasing revenue while reducing operating costs.

This real success story highlights the strong performance of the WEIMI WM600 in the European collectibles market.

Project Background: Capturing Players’ Instant Purchase Needs

The client operates a professional TCG store in Milan, specializing in Pokémon cards, booster packs, boxes, single cards, and various gaming merchandise. Daytime sales are steady, but after closing hours, many office workers, students, and late-night gamers still want to buy new packs.

Faced with repeated lost sales during off-hours, the client decided to adopt a modern unmanned retail solution. After thorough comparison, he chose the WEIMI WM600 with its precision elevator dispensing system and deployed it in high-traffic locations such as university areas, shopping centers, and densely populated residential districts in Milan.

Why the Client Chose WEIMI WM600

After evaluating multiple options, the client ultimately selected the WEIMI WM600 for the following key reasons:

1. Advanced Robotic Elevator Dispensing System — Precise and gentle handling, ideal for delicate card products.
2. Large Transparent Display — Full glass front offers excellent product visibility.
3. Stylish Gaming Aesthetic — Tech-forward design highly appealing to TCG players.
4. Powerful Smart Retail & Management Features — Effectively increases average order value and operational efficiency.
5. Reliable 24/7 Unattended Operation — True round-the-clock sales capability.

WEIMI WM600 Excellent Hardware Design (with Elevator System)

The WEIMI WM600 is purpose-built for TCG cards, with standout features including:

• Robotic Elevator Dispensing System This is one of the client’s favorite features. The elevator moves precisely both vertically and horizontally to retrieve the selected pack from its slot and smoothly delivers it to the pickup area. The gentle process effectively prevents crushing or damage to card packs.
• Full-Height Transparent Glass Showcase Customers can clearly view hundreds of products inside the machine, creating strong visual appeal and increasing purchase desire.
• High-Capacity Storage Capable of holding hundreds of booster packs across various TCG series to meet diverse inventory needs.
• Premium Gaming Exterior Design Striking purple and black color scheme with LED ambient lighting creates a strong tech and gaming atmosphere. The large high-definition touchscreen provides a smooth and user-friendly interface.
• High-Security Construction Robust build and anti-theft features make it suitable for long-term deployment in public locations.

The client remarked: “When customers see the elevator move and pick their chosen pack, they find it very cool. The machine itself has become a great marketing tool.”

Smart Retail System That Boosts Sales

The WEIMI WM600 is a true intelligent retail device:

• Smart Product Recommendations — Backend settings for popular bundles (e.g., “Buy 3 Get 1 Free”) to increase average transaction value.
• Flexible Multi-Buy Promotions — Various discount strategies to encourage bulk purchases and faster inventory turnover.
• High-Precision Product Display — Supports high-resolution images, pack information, rarity details, and gameplay tips to help customers make confident decisions.

Smart Management & 24/7 Pickup System

• Real-Time Inventory Monitoring & Alerts — Instant smartphone notifications when popular new packs are running low.
• Remote Intelligent Management Platform — Adjust prices, launch promotions, view sales data, and analyze peak hours from a phone or computer.
• Smart Pickup Code System — Supports online pre-orders. Customers order via the store’s website or social platforms; staff load the packs into the machine, and the system automatically sends a unique pickup code. Customers can collect their order anytime.
• Sales Data Analytics — Detailed reports to help optimize product selection and pricing strategies.

Impressive Results After Deployment

Since installation, the client has achieved excellent outcomes:

• Successfully captured nighttime and early-morning sales that were previously lost.
• Significantly increased overall revenue with almost no additional labor costs.
• Outstanding performance during new set release periods, with a sharp rise in impulse purchases.
• High praise from the local TCG player community for the convenient and high-tech shopping experience.
• Enhanced brand image as modern, youthful, and technology-driven.

The client shared: “The WEIMI WM600 is like our 24-hour top-performing staff member. It performs especially well on new set release days.”

Traditional TCG Store vs WEIMI WM600 Elevator Vending Machine

Why This Solution Fits the Italian Market Perfectly

Italy has a large and passionate TCG community, with Milan as a hub of fashion and trends boasting strong young purchasing power. The WEIMI WM600’s elevator dispensing system, futuristic design, and 24/7 availability perfectly match Italian players’ desire for convenience, style, and instant access.

Conclusion

The success story of this Milan TCG store owner proves that the WEIMI WM600 elevator vending machine is an outstanding modern solution for the TCG retail industry. Combining an advanced robotic elevator system, professional display, intelligent retail features, and powerful remote management, it helps traditional merchants break through time and labor limitations to achieve stable 24/7 profitable growth.

For TCG retailers in Italy and across Europe, the WEIMI WM600 is a reliable high-tech retail partner.

FAQ

Q1: What products is this machine suitable for?

A: Pokémon, One Piece, Magic: The Gathering and other TCG booster packs, single cards, sleeves, and small accessories.

Q2: Is the elevator system safe for card packs?

A: Yes. The robotic elevator handles products with gentle and stable movements, effectively protecting the items.

Q3: Does it support local Italian payment methods?

A: Yes, including credit cards, Apple Pay, Google Pay, Bancomat, and mainstream QR code payments.

Q4: Is restocking and maintenance convenient?

A: Very convenient. The large glass door design and remote inventory monitoring make restocking fast and efficient.

Q5: Can the machine be brand customized?

A: Yes. Full customization of colors, logo, and promotional graphics is supported.

Q6: How does the online order pickup system work?

A: Customer places order online → Staff loads products into the machine → System automatically sends a pickup code → Customer collects anytime using the code.